Ferguson and Hoesch now are co-owners of LVL Weddings & Events and of Planner Life Academy, which offers workshops and virtual training programs to prepare leaders to open their own wedding planning businesses. “I learned a ton about food, service, timelines, flow, logistics, guest experience, and catering to couples' needs for their special day.” Five years later, she was ready to start her own company. They may work in a variety of fields, handling all aspects of weddings. “It was a crash course in weddings,” she continues. Party planners coordinate, organize, and execute all kinds of special events. In college, Hoesch worked for a catering company that primarily did weddings. “She hired me to clean, hang, and steam dresses,” she recalls. “I grew up with an entrepreneurial mom who really encouraged me to find something that I loved and was passionate about.” Meanwhile, Heather Hoesch worked for a family friend who owned the local bridal salon in high school. “I always had a love for hospitality and customer service-focused careers,” she says. Lindsay Ferguson got her start by working part-time for a wedding planner in Chicago as a young professional.
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